Brochure and technical document design for the renewables trade

I’ve done a fair amount of graphic design work in the renewables sector over the years, usually focused on technical detail for installers and the trade. This project was a little different.

The brief was simple: the client had launched a new premium range of air source heat pumps and wanted the marketing to look as good as the product performed. It was described to me as “the BMW of heat pumps”, so the direction took cues from luxury car brands — balancing strong product imagery with clear, well-structured technical information for a refined, confident finish.

I delivered print-ready PDFs alongside a compressed version for digital use. I never got to see the final printed brochure, but I like to think it ended up on a suitably heavyweight paper.